The Fluff Line

The Fluff Line is where wag meets heart. From custom bandanas and glow in the dark gear to paw-some gifts and tags, this line is all about celebrating our four-legged companions (and their humans) with love, laughs, and a little flair. Designed for pet lovers, vets, shelters, and fur families—every item is made with purpose and a whole lot of fluff. But it’s more than just cute—every purchase gives back. For every purchase, we partner with local animal shelters and foster organizations to donate personalized items for animals being adopted during their "gotcha day", meaningful swag for the amazing humans that foster so many pets, and much more.